Sweet Tooth Fairy founder Megan Faulkner Brown has come
full circle in just three years. That is the amount of time between her
two appearances on the popular "Rachael Ray Show." The first time, her
product was featured as snack of the day, and she was making treats in
her basement kitchen. Since then she has opened nine stores and featured
her signature cakebites in magazines and events from coast to coast.
The most recent appearance, which airs at 10 a.m. today
on Channel 5, came as a result of her answering a question on Ray's
"I was on her website and saw a link titled 'Be on the
Show.' On that page there were several topics you could submit a story
to potentially be on, one of which was 'Has an episode of Rachael Ray
changed your life and how?"
Faulkner Brown added that she submitted a story and let
Ray know about what's happened since the show helped get her company on
the map. She also offered to supply cakebites, the products that were
originally featured, for the studio audience again as a snack of the
day. It took a couple of months, but Faulkner Brown got the call from
"We recorded a few weeks ago. I made a video answering
how Rachael Ray changed my life," she said. The company also sent 3,600
cakebites in 24-piece gift boxes for each member of the audience.
Considered the "Founder & Chief Visionary Officer,"
Faulkner Brown's cakebites have been featured on QVC and were voted
QVC's food of the year in 2011. The company also was featured at the New
York fashion week, on TLC's show "Outrageous Kid Parties," in Martha
Stewart's Wedding magazine and in Women's Day magazine.
Faulkner Brown said her whole business is about being a
facilitator for making lasting memories. "With my dad's passing, I've
learned memories are the most important things."
That's one reason why the stores carry a classic
nostalgic feeling, from the marble soda-fountain tables to the oldies
"The way the economy is, people are willing to indulge
with low-ticket items. That's what we do, that's the 'why' behind our
business," she said.
Hyrum Knapp got a whiff of his first Sweet Tooth Fairy cupcake while the first store was still under construction.
"I popped in the store to see Megan and was hit by the
cupcake smells," Knapp said. "My wife has dabbled in cake making for fun
and feels the flavor is as important as the look. I told her she had to
check out this place."
Knapp owns Custom Catering and Events and says he was a
fan first and now is a business associate using Sweet Tooth Fairy with
his catering services.
Faulkner Brown has made many memories in the past five
years. Husband Ethan Brown also has changed his role in the business;
with the franchising, they have more than 100 employees. With all of
that the young couple have had four children during the same time
Sweet Tooth Fairy not only offers cakes, cupcakes,
cookies and brownies, it also offers gluten-free products. If you like
just the top of the cupcake, you can purchase frosting shots for $1.50,
or buy a tub of frosting for $10. Sweet Tooth Fairy stores are located
in Provo, Orem, Draper, Midvale, Murray, Salt Lake City, St. George,
Layton and West Valley. Corporate stores will open soon in Scottsdale,
Ariz. and South Lake, Texas (outside Dallas). Store hours are 10:30 a.m.
to 9 p.m. Monday through Thursday, and 10:30 a.m. to 10 p.m. Friday and
Saturday, closed Sunday. For more information or to look at products
offered visit www.thesweettoothfairy.com.