media

12/17/2010

A new TLC television program, tentatively entitled, “Extreme Kid Parties,” will be featuring a custom-designed birthday cake from the Utah-based Sweet Tooth Fairy. The Sweet Tooth Fairy, which currently has stores in Provo, Draper, Salt Lake City, Midvale, Layton and St. George, was founded by Megan Faulkner Brown in 2003 in Provo.

TLC videotaped the 7-year-old boy’s birthday party Nov. 20 at a home in Salt Lake’s Emigration Canyon. The party had a pirate-disco theme, and Brown was asked to design a cake in conjunction with the party’s theme. The cake was produced at the Sweet Tooth Fairy’s Draper location at 101 East 12300 South.

According to “Extreme Kid Parties” Producer Jamin Griffiths, “This new family-friendly series documents the experiences of some interesting families who throw over-the-top parties for their children (ages 1 through 10). The show tracks the family from the party planning stage all the way through the final piece of cake has been eaten and the last guests have gone home. Throughout the process, we learn more about the family, why the party is important to them, and how they are going to try to pull it all off without it becoming a disaster. The experience is one the family will cherish forever and the viewing audience will enjoy.”

The Sweet Tooth Fairy’s Brown along with Draper’s cake artist Hilary Cavanaugh designed the cake for the new TV show.

Prior to embarking on her baking career, Brown was a staff member for former U.S. Representative Chris Cannon for nine years. Brown was running a home-based sweets business prior to opening her first retail location in Provo in 2009. The Sweet Tooth fairy specializes in cupcakes, cookies, cakes, brownies and cakebites (candy-sized, chocolate-covered bites of cake), and several other assorted sweets. Brown has said she learned to bake from her mother, who ground her own wheat and baked bread and pastries for the family’s five children.

The Sweet Tooth Fairy has been featured on “The Rachael Ray Show,” “Martha Stewart Weddings” and “Women’s Day Magazine.” She has also catered a Hollywood premiere for a Disney movie release. In June 2010, Brown and The Sweet Tooth Fairy received extensive local and national media coverage when billionaire/owner of CBS and Viacom, Sumner Redstone, attended the grand opening of the Salt Lake City store in Foothill Village. Redstone’s staff had previously been asking for shipments of cupcakes and cakebites after the mogul heard about the Sweet Tooth Fairy on his CBS network. Shortly thereafter, Brown invited Redstone to attend the grand opening of the Salt Lake City store.

Come join us as we celebrate the Grand Opening of our fifth location In MlcValeat the Family Center at Fort Union Enter for your chance to win a year's supply of cupcakes and text "sweettooth" to 91011 to enter too.